Brand Kit

Visual identity.

Brand assets and usage guidelines for partner press kits and collaborations.

Logo

High-resolution logo files (SVG, PNG transparent, brand-safe areas) will be available for download here once the partnerships inbox launches.

Color Palette

Terracotta

#b8302f

Primary canvas — page background, hero sections

LEGO Red

#d11014

Punch accent — sale badges, CTAs needing emphasis

LEGO Yellow

#facc15

Buttons and affiliate badges only — never used for body text or headline accents

Cream

#f4ece0

Secondary surface, headline accents, all text on terracotta

Ink

#171513

Body text on cream surfaces

Ink Soft

#3a342f

Secondary text, captions

Typography

Fraunces Light (300) / Variable serif

Editorial headlines and hero copy

The Quick Brown Fox Jumps Over the Lazy Dog

Inter Regular / Medium / Semibold

All body text and UI

The Quick Brown Fox Jumps Over the Lazy Dog

Inter Tight Black (900)

Footer wordmark only

The Quick Brown Fox Jumps Over the Lazy Dog

Usage Guidelines

Maintain at least 20px of clear space around the logo on all sides.
Don't recolor, distort, rotate, or alter the logo proportions.
Minimum logo size: 100px wide (digital) / 0.75" wide (print).
Don't combine the LEGO King brand with the LEGO Group's official logo or imply endorsement.