This site (www.the-lego-king.com) is run by Tanner — The LEGO King. Here's what data we collect and why.
What we collect
- Email address if you subscribe to the newsletter. We use it to send you reviews, deals, and occasional updates.
- Anonymous analytics (page views, referring sites, country) via standard tools.
- Affiliate click events — we know which retailer you clicked, but not your identity.
What we don't do
- We don't sell your email address.
- We don't run third-party retargeting pixels.
- We don't know who you are unless you sign up for the newsletter or email us.
Cookies
This site uses minimal cookies — primarily for affiliate attribution and basic analytics. You can disable cookies in your browser without breaking the site.
Affiliate relationships
We participate in affiliate programs including the LEGO Affiliate Program (Rakuten LinkShare), Amazon Associates, Walmart, and Target. When you click an affiliate link and make a purchase, we may earn a small commission at no extra cost to you. See our affiliate disclosure.
Your rights (GDPR / CCPA)
You can request a copy of any data we hold about you, request deletion, or unsubscribe from any email at any time. A direct contact channel will be published here once the site's mailbox is set up.
Changes
If we update this policy, the "last updated" date at the top will change.